Featured Deals
Similar Stores
Stay Up To Date

Keep up to date on the latest vouchers and deals by following us on social media!

First Choice

First Choice Voucher Codes - April 2023

Snap up the most up-to-date free delivery codes and promotions for First Choice. Receive fast discounts from firstchoice.co.uk with valid savings in March 2023 and April 2023

Last Updated: March 26, 2023, 4:20 pm

Travel Holidays Flights
Thanks for rating!
First Choice is rated 4.14 / 5 from 44 users

All First Choice Deals For April

  • Deal
  • Deal
  • First Choice

    Get The Latest Voucher Codes For First Choice

  • Deal
  • Deal
  • Deal
  • Deal
  • Code
    First Choice

    Cheap Holidays At First Choice

    Save an extra £100 on August holidays this summer with Covid Cover Included. Browse...


    Offer has expired!

  • Deal
    First Choice

    All Inclusive Holidays - Low Deposit From £50pp At First Choice

    Travel With Confidence Including Free Changes Up To 28 Days Before Departure. Browse Our Fantastic Range Of Holidays And Book Today. No Credit Card Fees. Package Refund Guarantee. Fly from 25+ UK Airports. ATOL Protected. 24/7 In Resort Support.

    Offer has expired!

  • Deal
    First Choice

    Pay Monthly Holidays From £60pp, Direct Debit At First Choice

    Low Deposits and 1000's Of Free Kids Places - Subject To Limited Availability. Book Today, Pack Tomorrow! Great Holidays Start With First Choice. Pay in Installments. No Credit Card Fees. Both Online & Instore. Award Winning. ATOL Protected. Fly from 25+

    Offer has expired!

    Similar Deals And Codes From Related Stores

  • Deal
    On The Beach

    Kids Included Holidays - Low Deposits From £30pp

    Free Fast Track Airport Security On Summer '23 Package Holidays. T&Cs & Exclusions Apply

    Added: 09/03/2023 Expires: 08/04/2023

    View all On The Beach deals

  • Deal

    All Inclusive Holidays - Low Deposits From £25pp

    Low Deposits from £25pp & Monthly Payments on Holidays You'll Love! ATOL Protected. Choose Flexible Flight + Hotel Packages. Book Securely with ATOL Protected Holidays.

    Added: 26/03/2023 Expires: 25/04/2023

    View all Loveholidays deals

  • Deal
  • Deal

Information About First Choice

first choice large logo

History of First Choice

First Choice Holidays are a part of the TUI AG group of companies, and specialize in all-inclusive package holidays from the UK, making booking a holiday easy and stress free. The TUI group is one of the worlds largest integrated tourism industry groups, and operates in 180 countries around the world. First Choice as a tour operator offer everything from sun-soaked summer spots to all-inclusive skiing holidays for you to choose from.

First Choice was set up in the early 70s as part of Owners Abroad (its original name). The company originally sold discounted airfares and transformed the idea of the British holiday abroad throughout the 1970s. The travel business, started by Owners Abroad, made flights affordable and the company soon evolved into a tour operator and travel agent. In 1986, the company purchased two airplanes and launched their airline, mostly flying to the Mediterranean from Manchester Airport. By the beginning of the 1990s, Owners Abroad was one of the top five travel companies in the UK. In 1994, the company was rebranded as First Choice Holidays and focused on family vacations, single holidays and luxury travel at affordable prices. First Choice has since acquired a number of travel subsidiaries, including tour companies in Europe, airlines, hotels and resorts, giving them a strong foothold for budget and luxury holidays throughout the UK and Europe.

Today, First Choice have been voted as 'The Best Large All Inclusive Holiday Company' by the British Travel Awards, and almost every holiday includes flights, accommodation, three meals a day and local drinks. First Choice also now offer hotels targeted at families, young people and premier resorts - from diving in the Red Sea in Egypt to a luxury holiday sunbathing in cultural Cuba, First Choice have options for every holidaymaker.


  • Cape Verde
  • Egypt
  • Kenya
  • Morocco
  • Tunisia
  • Mauritius
  • India
  • Thailand
  • Maldives
  • Aruba
  • Dominican Republic
  • Jamaica
  • Cuba
  • Barbados
  • Bulgaria
  • Croatia
  • Cyprus
  • Greece
  • Italy
  • Montenegro
  • Montenegro
  • Portugal
  • Spain
  • Turkey
  • Mexico
  • Costa Rica

Holiday types

  • Luxury
  • Families
  • Beaches
  • Spa & Relaxation
  • Long Haul
  • Sports & Activies
  • Award Winners
  • All Inclusive

Opening Times

Each store's opening times vary throughout the UK; most stores are shut on Sundays, although some bigger stores are open. If you plan to visit a store be sure to check opening hours for that particular store, but most hours for UK stores are:

Monday - Saturday: 9.30am - 5.30pm
Sunday: Closed

Ticket Information

Holidays booked online will usually receive an online confirmation for the booking. For most flights you can now check-in online on the relevant airline's website 24-hours before departure and receive your boarding pass or e-ticket (which should be printed out and taken to the airport). Depending on your booking you may also receive your tickets in the post. You can also still check in online, and retrieve your boarding pass at the airport. Holiday reservations should be confirmed under your name, but it is advisable to take your confirmation with you just in case.

Returns Policy

As of October 2012, most bookings with First Choice Holidays are now ATOL-protected. If you book online you will receive your ATOL certificate via email, if you book in a shop you will receive this physically along with your tickets. In the event of a supplier failure, this certificate (which you should take with you on your holiday) will entitle you to a refund or replacement on your holiday. Usually, if you haven't travelled yet you will be entitled to a refund it you are ATOL-protected. If you need to cancel your holiday before travelling, you can log into your online account and click on Manage my Booking to cancel, or contact the company via email or phone, or visit one of First Choice's stores. Full refunds are not guaranteed and your refund rights for your particular holiday will be stated at the time of booking, so be sure to check this before booking. If you are covered by travel insurance you may also be entitled to a refund through your insurance company.

Security & Reviews

Booking online with First Choice Holidays is entirely secure, with their SSL technology and 128-bit encryption (the highest possible protection when making online bookings). First Choice is registered with ABTA (Association of British Travel Agents), their membership number is V5126, and they also have an Air Travel Organiser's Licence, no. 2524, which guarantees customers do not lose money or become stranded if their tour operator is unable to fulfil a booking. First Choice uses a number of suppliers to put together its packages, and so some reviews on TrustPilot report negative experiences in dealing with airlines and hotels, which may not be the fault of the tour operator. Reviews relating to customer services are also detailed, but it is important to remember that reviews are usually only written when people have bad experiences, and the number of good experiences always outweigh the bad.

What We've Done

We list all the latest deals available and we constantly update the site 24 hours a day, 7 days a week, if you are looking for a First Choice discount code for April 2023, chances are we have it listed!

We also list expired discount codes too which sometimes work, so make sure to try them before you checkout to get a few extra pounds off your order!

All our discounts are free to use for everyone including NHS staff and Police officers, students may also be able to gain a First Choice student discount.

Don't forget to share with your friends and family to help them save money too!

Visit firstchoice.co.uk